I’ve been trying to find more and more examples of super soft advertising that takes an oblique approach to the brand message they’re trying to deliver. Here’s a series of shorts made by Adidas riffing of their colours.
As we seen a trend towards more targeted video sharing sites it was only a matter of time before we saw a rich-media site for intellectuals. I’m speaking of Big Think, which provides a platform to hear from academics, intellectuals and professionals on various age old questions.TedUbuPoptech are also worth checking out.