James Chutter

Whenever I get down on myself I remember the old adage that; everyone puts on their pants one leg at a time. Everyone, except these guys:

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I wish I lived in Awesometown. It looks awesome!

I got talking about my love for machinima today with some co-workers and thought some of my faithful blog readers might enjoy a little dose. Basically machinima is an alternative form of cinema where users use 3-D computer characters within video games to make animated movies.

The best example is here:

And here’s an explanation and highlights from a few users/creators.

Here’s a trailer from one of my favorite directors David Gordon Green, featuring M.I.A.’s Paper Planes. After a I slammed Knocked Up I feel that I should be opened minded to this film.

I’m grinning ear to ear today after finding this ad. It combines all my loves: soccer, basketball, art cinema and advertising. It also has a great score. Then there’s the whole element of DIY that the Wall Street Journal article elaborates on.  Steve Nash enlisted the help of Lola Schnabel, daughter of Julian Schnabel, to shoot the mini-documentary. 

Thanks to Brett at Think Small for this extreme sports extravaganza:

Another example of some soft sell advertising in a longer form from Lumix cameras features two teams of camera assassins whose goal it is is to photographer the other team as many times as possible without getting photographed themselves. See who wins: 

I’ve been trying to find more and more examples of super soft advertising that takes an oblique approach to the brand message they’re trying to deliver. Here’s a series of shorts made by Adidas riffing of their colours. 

I thought Girl Skate video director Spike Jonze had made the best skateboarding video ever with the release of Yeah Right but this Fully Flared video is pretty effing spectacular.